Green Spoon is a locally sourced grocery and cafe inspired by the natural landscape of its location - Southern California. The project consists of a brand identity, product packaging, social media advertising and environmental design for the store. Focusing on a zero-waste way of life, all packaging has been designed to be recyclable and/or compostable, with minimal plant-based inks to be used in the printing process to minimize waste and a no-glue assembly for ease of use and recycling. Green Spoon’s mission of making a more circular society also includes low-cost sources of packaging materials that furthers the “reduce, reuse, recycle” mantra, using recycled glass jars and bottles for the majority of packaging, as well as encouraging reusable produce bags and a BYOC initiative for customers using a stamp card rewards system.