Assigned to the task of rebranding Big Chopsticks, I wanted to elevate the existing identity to feel more authentic and interactive. I started by redesigning the menu layout and typography to be more intuitive and playful. From there I redesigned the Big Chopsticks logo to feel more cohesive with the developing brand identity, including Mandarin characters and a hand-painted traditional ink brush font. Using the assets I had created from the menu and implementing the new logo, I also redesigned a prospective online order platform for the Big Chopsticks website. The platform can be used as the basis for a more in-depth redesign of the entire website. This new brand helps Big Chopsticks communicate their authentic recipes and their welcoming and fun atmosphere.
BIG CHOPSTICKS
Rebranding of Big Chopsticks Chinese Food in Southern California.